The challenge
Make a fast-casual burger brand feel confident and distinctive without slowing down ordering.
Formbright Lab / Burger / Concept experience
SMASH.
Big flavour. Bigger personality.
The brief
A confident smash-burger concept with bold typography, a cinematic digital experience and packaging made to be noticed.
Self-initiated concept. No real restaurant location or client relationship is claimed.
The strategy
Pair oversized type and punchy orange with close-up food imagery. Keep the menu and order actions obvious.
Visual direction
Charcoal, hot orange, heavyweight type and unapologetic food photography.
The outcome
A connected creative direction across the restaurant’s guest touchpoints. This concept explores design possibilities; no commercial results are claimed.
Let’s make something people remember.
YOUR BUSINESS
DESERVES TO
STAND OUT.
Let’s make it bright.
Start a project